Creative Producer / Storyteller
Film, storytelling and creative production — from first idea to finished film.
Work
What I Do
Story
Research, interviews, ideas and storytelling. I help you identify what matters, find the human angle and shape it into a story that connects.
Film
From concept to final film. Script, directing, producing, cinematography, editing, sound design and post-production — handled end to end.
Partner
A senior creative partner, embedded when you need one. For organisations looking for someone who can understand the business, develop ideas and lead productions without building an entire in-house team.
Work
Scania
Legends of Long Haulage
When a 45-minute Scania film from 1967 became a story for millions.
When Scania sent hundreds of films from their archive, one stood out: Dubai Road Express, a 45-minute film following long-haul truck driver in 1967.
I saw an opportunity to turn the archive into something new. After researching the story, interviewing Scania employees and truck drivers from the era, I restructured the original film into a six-part documentary series, combining archive footage with new interviews and a contemporary narrative.
The result turned Scania’s history into entertainment for a global audience — earning Gold for Best Cinematic Craft at the Swedish Content Awards and more than 35 million views across channels.
role: Concept, script, interviews, directing and editing.
KTH
Jonas Anund Vogel
How do you make research about sustainable urban development engaging?
Grön BoStad was a collaboration between KTH, IVL Swedish Environmental Research Institute and the County Administrative Board of Stockholm, focusing on sustainable housing, reduced segregation and a low-carbon economy.
Instead of simply letting researchers explain their work, I built each film around their personality as much as their research. The result was a series of human, engaging films that made complex subjects easier to understand — and gave the audience a reason to stay.
This film features Jonas Vogel, whose sceptical and wonderfully argumentative personality made him impossible to resist.
role: Project leadING, interviewer, directING and editING.
SVT
Smokey’s Dream — When Formula 1 Came to the Village
Formula 1 in Småland!
When producer Christian Albinsson told me that Formula 1 had raced in Anderstorp during the 1970s, I immediately wanted to know how this had happened.
The project had existed for years, but the material was scattered and the story was never shaped into a film. Before going on parental leave in 2024, I turned the raw material into a 52-minute documentary cut — creating the foundation for financing and the film’s eventual completion.
The finished film tells a very Swedish story about ambition, dreams and the surreal moment when Formula 1 arrived in a small community in Småland.
role: Story development and editing.
Opus Bilprovning
Morning Routines
Why would you choose a certain car inspection company?
Opus Bilprovning wanted to communicate one simple idea: every car is welcome, no matter how battered, strange or unconventional.
Together with director Charlotte Frandell, I developed a series that deliberately turned away from conventional corporate communication. Instead of explaining the service, we followed people doing absurd things inside their cars — eating crayfish, performing morning routines and singing badly.
The result was a series of three entertaining films that made an ordinary service worth sharing, generating more than 20 million views.
role: Creative ProducTION, A-camera and editING.
Fritidsresor / TUI
Bamse’s World
Sometimes the best idea is hidden inside something that already exists.
I was given a finished informational film about Bamse’s World at TUI’s hotels with one question: “Can you make something else out of this?” I could.
Instead of speaking to parents, I rebuilt the film for children — rewriting the script, recording a new voice-over and transforming the material into something playful, fast and engaging.
The format was expanded into 16 additional episodes, reaching millions of viewers. A simple lesson in communication: tell a story to an audience with the power to convince the actual audience.
role: Script and editING.
Swedish Ice Hockey Association
Puckey
Making every hockey fan in Avicii Arena dance!
When the Swedish Ice Hockey Association launched its new mascot Puckey at Avicii Arena in 2024, the challenge was to create content that could engage everyone from young children to hardcore hockey fans.
I built the concept around one simple idea: Sillyness. I wrote and produced the song, coordinated the choreography, directed the shoot and edited around 30 pieces of content for the arena’s giant media cube.
The films are still used during Tre Kronor games — doing exactly what they were made to do: getting thousands of children and adults on their feet.
role: Creative development, music production, directing and editing.
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Rasmus Treaff Lindgren © 2026